Documentation

The AI backlink evaluation tool costs 10 credits per evaluation. Open an opportunity, choose Evaluate backlink, and approve the credit charge before the analysis starts.

What the evaluation considers

  • The publisher’s quoted price and placement terms
  • Domain Rating, global organic traffic, referring domains, and backlinks
  • Link dilution from the number of outbound links
  • The countries where the website receives its traffic
  • Top pages and the keywords bringing visitors to them
  • Top backlinks, referring domains, and anchor text patterns
  • How closely the website and its audience fit your campaign

Review an evaluation

  1. 01

    Approve the 10-credit evaluation

    Open the opportunity details and choose Evaluate backlink. Review the confirmation, then approve the 10-credit charge. Each opportunity is evaluated separately.

  2. 02

    Read the verdict and deal score

    The verdict compares the seller’s quote with an estimated fair-value range and an estimated agency replacement price. It also explains the strongest positive and negative signals behind the score.

    Backlink evaluation verdict with deal score, seller quote, fair value, agency price, and estimated savings
    Use the verdict as a negotiation aid, then review the supporting website evidence.
  3. 03

    Check website quality and audience

    Review Domain Rating, global traffic, referring domains, backlink count, and link dilution. Use Top Countries to confirm that the audience matches the market you want to reach.

    Backlink website analysis with SEO metrics and traffic by country
    Strong totals are not enough when most traffic comes from countries outside your target market.
  4. 04

    Inspect the website’s strongest content

    Use Top pages to see which URLs receive traffic and which keywords drive it. Continue through Top backlinks, Top referring domains, and Anchor texts when you need more evidence about the site’s authority and link profile.

    Backlink evaluation Top pages table with traffic, keywords, and main keyword
    Top pages reveal whether the website earns traffic from content relevant to your audience.
  5. 05

    Decide whether to proceed

    Compare the evidence with the requested price and your campaign goal. Continue negotiating, accept the offer, request clarification, or mark the opportunity inactive when the value is not strong enough.