The main Overview combines activity from all campaigns for the selected website. Use it to understand overall performance before opening an individual campaign for more detail.
Metrics included
- Found — websites discovered across campaign runs
- Reachable — prospects with a usable contact
- Contacted — prospects that received outreach
- Replied — the reply rate for sent outreach
- Opportunities — replies that became active backlink opportunities
- Bounced — messages that could not be delivered
