Use the AI Agent when

• You want complete step-by-step control
• You are exploring a new audience, competitor, or opportunity type
• You want to approve discovery, filtering, contacts, and outreach separately
• You prefer describing the outcome you want in plain language
• You want to build a prospect list before deciding which campaign should use it

Use Campaigns when

• You already know the campaign goal, sources, and quality rules
• You want the full setup collected in one guided form
• You want a one-time campaign or a recurring automation
• You want new prospects to follow the same filters and outreach approach
• You may want approved drafts to send automatically